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The company had been facing financial challenges for some time now. (Representative Image)
Founded in 1946 by Earl Tupper, Tupperware became a household name through its plastic products, particularly its patented airtight seals.
US-based Tupperware Brands Corp, known for its iconic kitchenware products, has filed for bankruptcy. Now, this is something equivalent to a national emergency for Indian moms. The brand had become the mom’s favourite thanks to its durability. Indian moms may forget the exact date their child was born, but they will always remember which cousin borrowed their precious Tupperware dabba back in 2008.
Somewhere a mom is clutching an airtight lid and murmuring, ‘No no no not my dabba!’
Now that the great Dabba depression is upon us, here’s how the internet is reacting to the news:
Right now, the moms are probably shouting ‘Nahiiiii’ in unison.
An X user stated, “Can’t believe even my mom’s Tupperware addiction couldn’t save them.”
Another user said, “Indian moms are partly responsible for this. They never let their kids forget or lose a single dabba, thereby reducing sales.”
A user reacted with Taarak Mehta Ka Ooltah Chashma’s iconic “Hey, Maa … Mataji..” meme saying, “Indian moms right now.”
“My thoughts and prayers for all mums,” said a user.
Another person highlighted, “I just know the aunties are distraught.”
“It’s so over, mom,” humorously said a user.
Recall how, despite your best efforts, Tupperware never breaks or dents.
A serious question: “Does this mean that I have to return the Tupperware tiffin that I lost in school?”
So, this user thinks, “That one aunty in your town just fell to her knees” and we couldn’t agree more.
For now, we can expect moms to guard the leftover beloved containers like they are family heirlooms.
According to the Bloomberg report, Tupperware had total assets ranging from $500 million to $1 billion, while total debts and obligations were between $1 billion and $10 billion. It has declared a case of Chapter 11 bankruptcy having been in business for a long time with dwindling sales and increased competition.
The company has experienced some financial challenges for some time now. It had issued a warning in 2020 that the company harboured doubts about its business’ solvency.
Founded in 1946 by Earl Tupper, Tupperware became a household name through its plastic products, particularly its patented airtight seals.