Semrush wasn’t launched as the all-in-one marketing suite it is today.
Originally launched in 2006 as Seodigger by Oleg Shchegolev and Dmitry Melnikov, it transitioned to the SEOQuake browser extension in 2007 before finally becoming SEMrush in 2008. In 2020, SEMrush rebranded to Semrush.
Fast-forward to 2024, Semrush has over 55+ tools to offer. Whether you’re looking for SEO, PPC, content marketing, or social media needs, Semrush has everything for you.
This post provides a comprehensive overview of the latest Semrush statistics, including user demographics, tool usage, financial performance, and market reach.
Semush Key Statistics In 2024
- More than 11 million people have utilized Semrush since the company’s founding.
- Semrush currently has nearly 112,000 paying customers and 1 million free users.
- Semrush has the BIGGEST keyword database in the market, with 25.9 billion keywords.
- Currently, Semrush has 1393 full-time employees, including remote employees.
- In 2023, Semrush generated a whopping $307.7 million in annual revenue. In the first quarter of 2024, it had already made $85.8 million.
- Semrush expanded its platform from offering just two tools in 2008 to over 55 tools by 2024.
- Semrush revenue is projected to increase by 16.45% annually over the next three years.
- Semrush boasts a huge database with a total of 43 trillion backlinks.
- Semrush has the largest keyword database in the USA, featuring 3.4 billion keywords.
- Semrush’s user base grew from 388,000 to 1.1 million in just five years!
User Demographics
Semrush has over 10 million users worldwide, with a strong US and UK presence. These users are typically SEO professionals, digital marketers, and content creators.
Total Users of Semrush
As of 2024, Semrush has over 1,125,000 registered free active customers worldwide, reflecting a 27% growth year-over-year.
As of March 31, 2024, Semrush boasts nearly 112,000 paying customers, reflecting a 10% growth compared to the previous year. This translates to a significant increase in their customer base.
Here’s the breakdown of the total Semrush user count from 2019 to the present:
| Year | Semrush Total Users | Growth Percentage |
|---|---|---|
| 2019 | 388,000 | – |
| 2020 | 471,000 | 21.39% |
| 2021 | 619,000 | 31.38% |
| 2022 | 898,000 | 45.07% |
| 2023 | 1,149,000 | 27.92% |
Source: Semrush and Semrush Financials (Sec Filings)
Semrush Free and Paid User Statistics
As of July 2024, Semrush has nearly 112,000 paying customers and over 1 million free customers.
Here’s a breakdown of Semrush paying customers since 2019:
| Year | Semrush Paying Customers |
|---|---|
| 2019 | 54,000 |
| 2020 | 67,000 |
| 2021 | 82,000 |
| 2022 | 95,000 |
| 2023 | 108,000 |
| 2024 | 112,000 |
Here’s a breakdown of Semrush free customers since 2019:
| Year | Semrush Free Customers |
|---|---|
| 2019 | 334,000 |
| 2020 | 404,000 |
| 2021 | 537,000 |
| 2022 | 803,000 |
| 2023 | 1,041,000 |
Source: Semrush Financials (Quarterly and Annual Filings)
Semrush User Demographics
Here’s a quick breakdown of the about Semrush’s user distribution:
- The United States contributes the most traffic to Semrush, with 24.32% of the total traffic.
- India follows with 8.95%, and the United Kingdom with 5.26%.
- France and Brazil also contribute significantly to the traffic, with 3.95% and 3.84% respectively.
Source: SimilarWeb Traffic Analytics
Semrush User Profiles
Semrush’s target audiences are primarily interested in Computers and Technology, followed by;
- Programmers and developers
- Graphic designers and web designers
- Digital marketers
Semrush’s audience is 62.81% male and 37.19% female. The largest age group of visitors is 25 – 34 years old, with 32.22%.
Source: SimilarWeb
Semrush exploded from 2 tools in 2008 to 55+ in 2024. Some of its popular tools include Keyword Magic (25 billion keywords) and Backlink Analytics (43 trillion backlinks).
Semrush Number of Tools Growth
Semrush went from just two tools in 2008 to over 55 in 2024.
Here’s a detailed table showing the evolution of the number of tools in Semrush from 2008 to 2024:
| Year | Number of Tools |
|---|---|
| 2008 | 2 |
| 2012 | 4 |
| 2013 | 5 |
| 2014 | 8 |
| 2015 | 11 |
| 2016 | 21 |
| 2017 | 27 |
| 2018 | 39 |
| 2019 | 43 |
| 2020 | 50 |
| 2024 | 55+ |
Source: Semrush
Semrush Popular Tools
Semrush’s Keyword Magic Tool has a massive database size of 25.9 billion keywords globally and 3.4 billion in the US.
Semrush’s Backlink Analytics tool has a huge backlink database with over 43 trillion backlinks from 1.6 billion referring domains. Over 25 billion URLs are crawled every single day.
Semrush’s Traffic Analytics and Market Explorer tools offer 500 TB of raw data from 190 regions and countries.
Overall, Semrush has over 60 apps in its App Center from 10 categories.
Source: Semrush Statistics
Semrush Keyword and Domain Statistics
Semrush boasts over 25 billion keywords. Here’s a breakdown of the Desktop/Mobile split for keywords and domains (US figures included).
Keyword Database of Semrush
Semrush has the largest keyword database on the market with over 25.9 billion keywords, as of July 2024.
Here’s the breakdown of the number of keywords in the Semrush keyword database since 2017.
| Year | Number of keywords |
|---|---|
| 2017 | 819 million |
| 2018 | 4.4 billion |
| 2019 | 10.5 billion |
| 2020 | 18.8 billion |
| 2021 | 20 billion |
| 2022 | 22.3 billion |
| 2023 | 25.3 billion |
| 2024 (as of July) | 25.9 billion |
Source: Semrush Stats
Here’s a breakdown of the top 10 countries on the “Keyword Magic Tool” database.
| Country | Keywords |
|---|---|
| United States | 3.4 billion |
| Brazil | 2.5 billion |
| France | 1.6 billion |
| United Kingdom | 1.5 billion |
| Germany | 1.3 billion |
| Canada | 1.2 billion |
| Spain | 1. 2 billion |
| Australia | 1 billion |
| Italy | 1 billion |
| Netherlands | 637 million |
Source: Semrush Keyword Analytics
Desktop and Mobile Keywords – Semrush Statistics
Semrush’s “Domain Analytics” provide you with a lot of helpful information about domains, subdomains, and URLs. Here are some of the interesting Semrush stats around desktop/mobile keywords and domain profiles.
Keyword Statistics
Semrush currently has a huge database of 543 million desktop domain profiles and 80.1 million mobile domain profiles.
Here’s a breakdown of the top countries with desktop and mobile split.
| Country | Desktop Keywords | Mobile Keywords |
|---|---|---|
| United States | 158 million | 44.4 million |
| United Kingdom | 23.7 million | 3.5 million |
| Germany | 23.7 million | 3.5 million |
| France | 23.7 million | 3.5 million |
| Japan | 20 million | 1.1 million |
| Brazil | 20 million | 3 million |
| Spain | 19.8 million | 3 million |
| Canada | 19.8 million | 3 million |
| India | 18 million | 2.9 million |
| Australia | 17.8 million | 2.6 million |
Domain Profile Statistics
Semrush currently has a huge database of 774 million desktop domain profiles and 32.1 million mobile domain profiles.
Here’s a breakdown of the top countries with desktop and mobile split.
| Country | Desktop Domains | Mobile Domains |
|---|---|---|
| United States | 38.1 million | 9.4 million |
| United Kingdom | 14.6 million | 1.9 million |
| Germany | 16.2 million | 2.1 million |
| France | 13.1 million | 1.5 million |
| Japan | 9.3 million | 1.1 million |
| Brazil | 9.5 million | 1.5 million |
| Spain | 13.4 million | 1.2 million |
| Canada | 15 million | 1.7 million |
| India | 11 million | 1.5 million |
| Australia | 13.2 million | 1.4 million |
Semrush Revenue
Semrush’s yearly revenue went from $188 million in 2021 to over $300 million by 2023. Here are some of the latest stats on Semrush’s revenue growth and a breakdown of the yearly and quarterly reports.
Semrush Revenue Growth
Semrush’s revenue has steadily increased over the past three years.
Here’s the breakdown of Semrush’s yearly revenue:
| Year | Revenue |
|---|---|
| 2021 | $188 million |
| 2022 | $254.3 million |
| 2023 | $307.7 million |
| 2024 (First Quarter) | $85.8 million |
Interesting fact: Semrush customers who pay more than $10,000 annually grew by 32% year-over-year.
Semrush quarterly revenue:
Here’s a breakdown of the quarterly revenue statistics of Semrush from 2021 to 2024.
| Quarter and Year | Quarterly Revenue (USD Million) |
|---|---|
| Quarter 1 2021 | 40.0 |
| Quarter 2 2021 | 45.0 |
| Quarter 3 2021 | 49.3 |
| Quarter 4 2021 | 53.7 |
| Quarter 1 2022 | 57.1 |
| Quarter 2 2022 | 62.6 |
| Quarter 3 2022 | 65.8 |
| Quarter 4 2022 | 68.8 |
| Quarter 1 2023 | 70.9 |
| Quarter 2 2023 | 74.7 |
| Quarter 3 2023 | 78.7 |
| Quarter 4 2023 | 83.4 |
| Quarter 1 2024 | 85.8 |
Source: Semrush Financial Results
Semrush Revenue By Region
Semrush’s largest markets are the United States and the United Kingdom. Together, they generated combined revenues of $49.0 million and $41.8 million for the three months ended March 31, 2024 and 2023, respectively.
Here’s a breakdown of the revenue based upon the locations of Semrush’s paying customers during the three months ended March 31, 2024, and 2023.
- United States: Revenue in the United States was $40,646 in the three months ended March 31, 2024, and $34,747 in the three months ended March 31, 2023.
- United Kingdom: Revenue in the United Kingdom was $8,324 in the three months ended March 31, 2024, and $7,007 in the three months ended March 31, 2023.
- Other: The revenue in all other areas was $36,842 in the three months ended March 31, 2024 and $29,116 in the three months ended March 31, 2023.
Source: Semrush Financial Statement for Q1 2024
Market Reach and Penetration
Semrush has a global presence, operates in many countries, and has a significant market share compared to its competitors. Here’s a breakdown of Semrush’s market share.
Global Presence
Semrush is served in 143 countries and has a HUGE 500TB of raw website traffic data for 190 countries and regions.
As of 2024, Semrush has 1000+ employees in 14 offices worldwide.
Source: Semrush
Semrush Traffic Statistics
Semrush’s monthly traffic increased significantly from 6.8 million visitors in August 2023 to 27.8 million in July 2024. Source: Semrush Domain Overview
Semrush Employee Statistics
As of 2024, Semrush has 491 full-time employees and 73 contractors in its sales and marketing organization.
As of 2024, Semrush has 489 full-time employees and 51 contractors in its product and development organization.
Overall, Semrush has 1,390 full-time employees, consisting of 379 in Spain, 309 in the United States, 143 in the Netherlands, 131 in the Czech Republic, 126 in Cyprus, and 302 employees located in other countries and employees working remotely.
Here’s the breakdown of where Semrush employees work:
| Country | Semrush employees |
|---|---|
| Spain | 379 |
| United States | 309 |
| Netherlands | 143 |
| Czech Republic | 134 |
| Cyprus | 126 |
| Other countries, including remote employees | 302 |
Source: Semrush Financials (Annual report)
Competitive Analysis of Semrush
Compared to tools like Ahrefs, Moz, etc., Semrush stands out with its more comprehensive range of tools beyond SEO, including social media and content marketing.
Comparison with Competitors
Here’s a quick comparison of the number of keyword suggestions and backlink databases offered by Semrush and its competitors Ahrefs and Moz.
| SEO Software | Keyword Database | Backlink Database |
|---|---|---|
| Semrush | 25.8 billion keywords | 43 trillion backlinks |
| Ahrefs | 28.7 billion keywords | 35 trillion links |
| Moz | 1.25 billion keywords | 45.5 trillion links |
Unique Selling Points
Here’s a table comparing the features that set Semrush apart from its competitors like Ahrefs and Moz.
| Feature | Semrush | Ahrefs | Moz |
|---|---|---|---|
| Number of Tools | 55 tools covering various aspects of digital marketing | Around 5 main tools focusing on SEO | About 10 main tools for SEO and link building |
| Competitive Analysis | In-depth competitor analysis, including traffic analytics | Competitor backlink analysis and organic search analysis | Competitive analysis through link research |
| Content Marketing | All-in-one content marketing tools | Content explorer to identify top content in any niche | Basic content suggestions and optimization |
| Site Audits | Comprehensive site audit tool with over 140 checks | Site audit tool with various technical SEO checks | Site Crawl tool for basic site audits |
| Social Media Management | Includes tools for social media posting, tracking, and analytics | Limited social media tracking capabilities | No integrated social media management tools |
| Advertising Research | Includes tools for analyzing paid search and display advertising, | Basic tools for PPC analysis | Limited PPC research capabilities |
| Local SEO | Offers a dedicated local SEO toolkit for managing local listings | Not available | Offers Moz Local SEO to create and manage your local business listings |
Sources: Semrush, Ahrefs Features, Moz Features
Future Projections of Semrush
Semrush will likely expand its toolkit to cater to more people who want to improve their website’s user experience and search rankings. Here’s a quick breakdown of Semrush’s growth and upcoming features.
Growth Predictions
Semrush’s revenue is expected to grow by 16.45% annually over the next three years, outperforming the industry average of 12.31% and the US market average of 9.79%.
Sources: Wall Street Zen, Semrush
According to Simply Wallstreet forecast, Semrush’s revenue will reach $512 million annually by the end of 2026.
Upcoming Features
Here are some of the new tools and updates planned for the future.
Semrush is likely to expand the capabilities of its core products, which include competitive analysis, keyword research, and ad tracking.
Source: Semrush Updates 2024
New updates to the .Trends product, focusing on better insights and more comprehensive analytics. It is one of their Competitive Intelligence (CI) products, with daily and weekly competitor website traffic data.
Source: Semrush Announcements
Customer Feedback and Satisfaction
Semrush’s customers are generally satisfied with the platform’s features, customer support, and functionality.
User Reviews
On Capterra platform, Semrush has raving reviews from over 2200 users with an average review rating of 4.7 out of 5.
On G2 platform, Semrush has positive reviews from over 2100 users with an average review rating of 4.5 out of 5.
Support and Community
Semrush offers customer support services in many ways including a free knowledge base and email.
You can get help from the Help Center where you can find a ton of articles and tutorials on using different tools from Semrush.
For email support, you can email Semrush: [email protected].
For new users, you can also request a free demo to get a better understanding about the different tools offered by Semrush.
In addition to the above options, you can also send a direct message to Semrush on their social media profiles, including Twitter or Facebook.
Conclusion: As of 2024, Semrush Has 1.1 Million Active Users Worldwide
From the above Semrush stats, we can easily conclude that it is one of the most powerful tools for digital marketing needs.
We tried to cover all the latest data and stats related to Semrush, including SEO, content marketing, competitor analysis, and market trends.
Bookmark this page, as we’ll keep updating these stats with time. Have any questions? Let us know in the comments.