It Feels Good to Be Seen



LIVE TINTED, a beauty brand founded by industry changemaker Deepica Mutyala, recently launched its ‘It Feels Good to Be See’ campaign and its first-ever TV commercial. The ad highlights the inclusive ethos that has been central to the company’s mission and its message is strengthened by a comprehensive 360-degree strategy that includes influencer and celebrity makeup artist collaborations, as well as in-store displays.

The ‘It Feels Good to Be See’ campaign centers around the emotional journey of a woman of color who, as a child, struggled to find makeup that matched her skin tone. This personal narrative reflects a broader issue in the beauty industry and aims to emphasize the importance of representation and inclusion. This campaign not only serves as a marketing tool for LIVE TINTED’s new products, including the Legacy collection but also showcases a partnership with Ulta Beauty.

Image Credit: LIVE TINTED

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